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5919 Trussville Crossings Pkwy, Birmingham
Prospectzza was engaged to process and enrich a massive backlog of LinkedIn-sourced contact data across CII’s life-science and biotech divisions. Our role was to function as a dedicated enrichment partner verifying, appending, and preparing the dataset for immediate marketing and conference outreach.
• Enabled CII to launch, promote, and scale its conference pipelines across biotech, pharma, clinical research, oncology, and digital health sectors
• Ensured higher deliverability for CII’s outbound campaigns (newsletter, conference invites, whitepaper distribution)
• Accelerated list readiness for 50,000+ target personas across multiple event verticals
• Eliminated backlog bottlenecks, allowing CII’s marketing team to execute campaigns on schedule
• Improved data accuracy for speaker outreach, sponsor targeting, and attendee acquisition programs
Cambridge Innovation Institute
B2B Data Enrichment & Lead Generation at Scale
Apollo, ZoomInfo (cross-validation), SalesQL, LinkedIn Scraper, Hunter, ZeroBounce, Google Dorking, Phantombuster, ContactOut, Clay, Google Sheets (QA), Notion (tracking & batching)
• 50+ weekly data files (delivered over a span of 6 months)
• Enriched contact-level data (name, email, role, LinkedIn, Etsy/Facebook/Website URLs)
• Manual web research + tool-based enrichment (Apollo, SalesQL, Clearbit)
• Average 55%–65% email match rate
• All outputs QA’d and pre-validated for bounce rate <5%
Prospectzza’s enrichment operations unlocked CII’s ability to run high-impact B2B marketing campaigns at scale. The verified datasets reduced bounce rates, increased outreach efficiency, and supported the successful execution of hundreds of life-science conferences and publications. By transforming 500k+ unprocessed LinkedIn rows into clean, ready-to-use contact intelligence, we became a trusted long-term partner for CII’s marketing and audience growth initiatives.
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