Address:
5919 Trussville Crossings Pkwy, Birmingham
Prospectzza was brought in to deliver verified business contact data for 1,000,000+ sellers to accelerate seller acquisition and campaign execution. We operated as an embedded lead generation engine within Michaels’ Seller Growth Division.
• Launched scalable seller marketing programs: Craft Fairs, Pop-Ups, Sweepstakes, etc.
• Grew MakerPlace storefronts from 0 to 30,000+ active sellers
• Sourced 2.2K+ high-value sellers contributing 32% of platform GMV
• Enabled lifecycle engine (8 segments, 15 journeys, 43 automated flows) to boost seller retention
Michaels
B2B Data Enrichment & Lead Generation at Scale
Apollo, LinkedIn Sales Navigator, Clay, Clearbit, Google Dorking, Hunter, EmailVerifier.io, MailTester, Phantombuster, Instant Data Scraper, ChatGPT, Google Sheets (QA), Notion (tracking)
• 50+ weekly data files (delivered over a span of 6 months)
• Enriched contact-level data (name, email, role, LinkedIn, Etsy/Facebook/Website URLs)
• Manual web research + tool-based enrichment (Apollo, SalesQL, Clearbit)
• Average 55%–65% email match rate
• All outputs QA’d and pre-validated for bounce rate <5%
Prospectzza helped operationalize Michaels’ entire seller acquisition strategy through high-quality data delivery. The consistent and reliable enrichment enabled rapid campaign execution, better segmentation, and long-term GMV growth.
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